Develop Talent. Drive Results.

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I built the people side of a $1.5B company.
Now I do it for yours.

You don't have a hiring problem — you have an untapped potential problem.

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Most companies have capable people stuck at 60% of their potential.

Mid-level managers and executives are either promoted for tenure — not leadership ability — or are technically brilliant but never taught how to lead.

That gap costs you in turnover, missed goals, and culture drift.

THE TESTIMONIALS

JOSH KERN, CEO SPB HOSPITALITY

$430k savings in 6mo. We brought Ellen in when our culture was in an absolute tailspin. Within 30 days, she launched an engagement project, we had 83% participation...and we have over 30k employees. She is a natural leader, builds trust, follows through, and people know that she genuinely cares. Turnover went from 68% to 21% in less than 6 months.

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20+

YEARS IN HUMAN REOURCES

About

My name is Ellen Rockwell.

Ellen Rockwell has spent over 20 years inside organizations — from scrappy startups to a $1.5 billion enterprise — doing one thing exceptionally well: turning underperforming leadership teams into the engine that drives business results.

As a strategic HR executive and trusted advisor to CEOs, founders, and PE-backed leadership teams, Ellen doesn't just develop people programs. She builds the people infrastructure that makes companies grow. Her work spans the full spectrum of organizational performance — talent assessment, leadership development, culture transformation, executive coaching, and fractional CPO support — all anchored to one question: what's it actually costing you to leave this unresolved?

Her results speak for themselves. A $480K reduction in HR overhead. Manager turnover cut from 68% to 21%. $1.2M in productivity gains from a single onboarding redesign. A leadership team coached through an M&A that doubled the company's valuation. These aren't case studies — they're what happens when people strategy is treated as a business strategy.

Ellen founded The Talent Development Group to bring that same caliber of thinking to companies that need it most — growth-stage businesses, PE-backed organizations, and companies navigating change on Florida's Space Coast and beyond. Her clients get a seasoned executive in their corner, without the overhead of a full-time hire.

If your people have more to give than they're currently delivering, that gap has a cost. Ellen helps you close it.