



I built the people side of a $1.5B company.
Now I do it for yours.
You don't have a hiring problem — you have an untapped potential problem.
Most companies have capable people stuck at 60% of their potential.
Mid-level managers and executives are either promoted for tenure — not leadership ability — or are technically brilliant but never taught how to lead.
That gap costs you in turnover, missed goals, and culture drift.
WHO WE SUPPORT
I work best with growth-stage companies (50–500 employees) navigating real change — multi-unit and multi-location operators (restaurants, retail, hospitality, franchise groups), and PE-backed businesses working through transition.
If your managers were promoted for tenure instead of readiness, if turnover is climbing as you scale, or if you're rebuilding culture after a rocky stretch — that's exactly where I do my best work.
Want to know how effective your managers are at leading? Click below for the Manager Scorecard to complete 8 simple questions.
THE TESTIMONIALS
About
My name is Ellen Rockwell.
Ellen Rockwell has spent over 20 years inside organizations — from scrappy startups to a $1.5 billion enterprise — doing one thing exceptionally well: turning underperforming leadership teams into the engine that drives business results.
As a strategic HR executive and trusted advisor to CEOs, founders, and PE-backed leadership teams, Ellen doesn't just develop people programs. She builds the people infrastructure that makes companies grow. Her work spans the full spectrum of organizational performance — talent assessment, leadership development, culture transformation, executive coaching, and fractional CPO support — all anchored to one question: what's it actually costing you to leave this unresolved?
Her results speak for themselves. A $480K reduction in HR overhead. Manager turnover cut from 68% to 21%. $1.2M in productivity gains from a single onboarding redesign. A leadership team coached through an M&A that doubled the company's valuation. These aren't case studies — they're what happens when people strategy is treated as a business strategy.
Ellen founded The Talent Development Group to bring that same caliber of thinking to companies that need it most — growth-stage businesses, PE-backed organizations, and companies navigating change on Florida's Space Coast and beyond. Her clients get a seasoned executive in their corner, without the overhead of a full-time hire.
If your people have more to give than they're currently delivering, that gap has a cost. Ellen helps you close it.




OUR CORE
VALUES
Empowerment
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Unlocking the potential within organizations and individuals by offering tools, strategies, and support
Kindness
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The cornerstone of building trust, nurturing belonging, and discovering solutions
Collaboration
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We partner closely with clients and teams to co-create effective solutions
Innovation
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We welcome change, leverage technology, and encourage creative thinking
